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Top Women’s Underwear Brands: Comfort, Style & Luxury Combined. Discover the most sought-after women’s underwear brands in the world, from affordable comfort to luxurious lingerie. We explore top choices like Victoria’s Secret, SKIMS, and La Perla with price estimates included to match your budget.
Top Women’s Underwear Brands: Comfort, Style & Luxury Combined
When it comes to choosing the right underwear, women want a combination of comfort, style, and quality. The global market for lingerie has evolved from simple essentials to fashion-forward statements and body-positive inclusivity. Whether you’re shopping for everyday basics, seductive lingerie, or body-shaping designs, these brands stand out as the best in the industry. Here’s a curated list of the most sought-after women’s underwear brands along with estimated prices to help guide your next purchase.

1. Victoria’s Secret
Price range: $10 – $70
An iconic name in lingerie, Victoria’s Secret is synonymous with bold, sexy, and fashionable underwear. Their collections span everyday cotton panties, lacy thongs, and luxurious bras. The brand often runs promotions like 5 panties for $30, making them an accessible and stylish choice for many.
Top Picks:
- Lace Thong – $20
- Cotton Bikini 5-Pack – $35
- Bombshell Bra – $65
2. Calvin Klein
Price range: $15 – $50
For a minimalist yet edgy vibe, Calvin Klein offers high-quality cotton underwear known for its iconic branded waistband. Loved for its comfort and modern aesthetic, it’s perfect for both everyday wear and casual athleisure looks.
Top Picks:
- Modern Cotton Bikini – $20
- Cotton Bralette – $40
- Logo Thong – $18
3. X Fenty
Price range: $10 – $70
Founded by Rihanna, X Fenty has revolutionized the industry with inclusive sizing and bold, daring styles. It merges comfort and sensuality while promoting diversity.
Top Picks:
- Microfiber Hipster – $12
- Lace Teddy – $69
- Mesh Bralette – $34
4. La Perla
Price range: $80 – $400+
Luxury lovers turn to La Perla, an Italian brand that offers hand-crafted lingerie made with exquisite fabrics like silk and Chantilly lace. It’s not just underwear it’s wearable art.
Top Picks:
- Silk Brazilian Briefs – $110
- Lace Balconette Bra – $240
- Complete Lingerie Set – $400+
5. ThirdLove
Price range: $15 – $72
ThirdLove is praised for its wide range of sizes and half-cup options. The brand’s mission is to provide a fit for every body type, making comfort a priority without sacrificing style.
Top Picks:
- Comfort Stretch Bikini – $18
- 24/7 Classic T-Shirt Bra – $72
- Lace Brief – $25
6. Aerie by American Eagle
Price range: $8 – $40
Aerie champions body positivity and affordable fashion. Its wide variety of cuts and designs appeals to younger demographics seeking a mix of playful and practical.
Top Picks:
- No Show Thong – $8
- Seamless High Waist Brief – $12
- Wireless Bralette – $35

7. Hanky Panky
Price range: $20 – $65
Known for the “World’s Most Comfortable Thong,” Hanky Panky combines comfort with sensual designs using soft stretch lace. The price is justified by durability and fit.
Top Picks:
- Original Rise Thong – $25
- Signature Lace Boyshort – $32
- Bridal Lingerie Set – $60+
8. Chantelle
Price range: $25 – $90
French elegance meets practical support with Chantelle. This brand offers chic, high-quality lingerie with premium support, ideal for women looking for both style and structure.
Top Picks:
- Soft Stretch Hipster – $20
- Day to Night Lace Bra – $84
- Invisible Briefs – $25
9. SKIMS
Price range: $18 – $70
Founded by Kim Kardashian, SKIMS focuses on shapewear and everyday basics that blend seamlessly with the body. The neutral tones, stretchy fabrics, and modern designs appeal to a wide audience.
Top Picks:
- Fits Everybody Thong – $18
- Seamless Sculpt Bodysuit – $68
- Cotton Rib Brief – $20
10. Agent Provocateur
Price range: $90 – $400
If luxury and provocation are what you’re after, Agent Provocateur delivers. Known for elaborate, intricate designs, this brand crafts lingerie that doubles as high-end fashion statements.
Top Picks:
- Classic Lace Brief – $95
- Lacy Corset – $220
- Full Lingerie Set – $350+
Whether you’re after comfort, elegance, affordability, or luxury, the brands listed above offer something for every woman’s taste and budget. From everyday basics at Aerie to exquisite lace at La Perla, investing in quality underwear can boost confidence and elevate your wardrobe from the inside out.
📩 Do you have questions or suggestions? Leave a comment or contact us!
🏷️ Tags: women’s underwear, lingerie brands, best lingerie, Victoria’s Secret, SKIMS, La Perla, X Fenty, ThirdLove, Chantelle, Aerie, Calvin Klein, Hanky Panky, Agent Provocateur
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