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Apple’s iPhone 17 series featuring the standard iPhone 17, iPhone 17 Air, iPhone 17 Pro, and Pro Max will likely debut on September 9, 2025, with pre-orders starting around September 12 and units hitting stores mid‑September. Here’s a complete breakdown of expected specs, pricing, and launch timelines.
Apple iPhone 17 & iPhone 17 Pro: Revised Release Schedule & What to Expect
1. Launch Date & Timeline
- Event Date (Rumored):
Apple is widely expected to unveil the iPhone 17 lineup including iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max on Tuesday, September 9, 2025 (Cinco Días, Tom’s Guide, TechRadar). - Pre-order Date:
Pre-orders are anticipated to begin Friday, September 12 (Tom’s Guide). - Release Date:
Devices are expected to be available in stores around Friday, September 19, 2025 (Tom’s Guide, Macworld, TechRadar, Forbes, Indiatimes, The Times of India).
2. iPhone 17 Series Lineup
Apple’s 2025 iPhone family is rumored to include four models:
- iPhone 17 (standard)
- iPhone 17 Air a new ultra-thin variant replacing the “Plus”
- iPhone 17 Pro
- iPhone 17 Pro Max (MacRumors, LOS40, Tom’s Guide)
3. Key Rumored Features & Upgrades
Display & Design
- All models likely get 120 Hz ProMotion LTPO displays, potentially with always-on support (exclusive to Pro models?) (LOS40).
- iPhone 17 Air may be the thinnest iPhone ever, estimated at around 5.5–6.6 mm thick (TechRadar).
- Pro models may adopt a horizontal camera bar spanning the phone’s width; frames may shift from titanium to aluminum for a half-glass, half-aluminum back (MacRumors).
- Color options could include orange alongside more traditional shades like dark blue and gray (Macworld).
Performance & Connectivity
- iPhone 17 Pro & Pro Max likely to use the new A19 Pro chip with 12 GB RAM; standard and Air models may use A19 with 8 GB RAM (TechRadar).
- All models may debut Apple’s Wi‑Fi 7 chip, and the iPhone 17 Air might feature Apple’s first 5G modem chip (MacRumors).
Cameras
- Front camera: rumored 24 MP for better selfies (LOS40).
- Pro Max: potential three 48 MP rear cameras, including telephoto, along with 8K video and possibly mechanical aperture (TechRadar).
- iPhone 17 Air: may have single 48 MP rear lens (TechRadar, MacRumors).
Charging & Battery
- Enhanced MagSafe charging speeds are expected up to 50 W (Macworld).
- Pro Max might feature a 5,000 mAh battery, possibly enabled by a thicker chassis (TechRadar).
Software
- The series will introduce iOS 26 with Apple Intelligence features (TechRadar).
Pricing (Estimated)
- iPhone 17: around $799–$849
- iPhone 17 Air: likely around $899–$949
- iPhone 17 Pro: approx. $999–$1,049
- iPhone 17 Pro Max: from $1,199–$1,249 (Macworld).

4. Summary Table
Phase | Date | Event / Details |
---|---|---|
Announcement | September 9, 2025 | Apple unveils iPhone 17 series |
Pre-orders | September 12, 2025 | Online reservations begin |
Availability | September 19, 2025 | Devices appear in stores globally |
What’s New in the Schedule?
The updated timeline places the iPhone 17 series announcement firmly on September 9, with a refined rollout plan through September 19 consistent with Apple’s fall release traditions. Notably, the introduction of the iPhone 17 Air replaces the Plus model and marks the series’ most design-forward addition.
Conclusion
With a likely launch on September 9, 2025, Apple’s iPhone 17 lineup promises a mix of bold design shifts, pro-level hardware, and notably faster charging. Rumors point to thinner models, upgraded cameras, enhanced performance, and a smoother display across all variants. Expect pre-orders soon after the event, with shipping beginning the following week.
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🏷️ Tags: Apple, iPhone17, iPhone17Pro, iPhone17Air, launch date, smartphone, iOS26, ProMotion, MagSafe, A19
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